How Testimonials Can Make or Break Your Business - Chris Florence

Testimonials and Branding
Jul 15 2016

How Testimonials Can Make or Break Your Business – Chris Florence


Written by: Chris Florence

Good testimonials are crucial to making it in the business world. It seems that many people will only buy products or use services that have received good feedback from consumers. This has become an increasing problem in the online world, with many people paying for reviews and false ratings. It is of great importance that any business that wants success get accurate and legitimate testimonials. Consumers are more likely to listen to each other than hear it directlytest from you, so it’s important that the best foot is put forward when attracting new customers. There are several ways that it is possible to get good testimonials.


The first and foremost way to get good testimonials is to provide an outstanding service or product that is not available anywhere else. Word of mouth is the most effective way for people to be marketed to as this information seems more genuine and real. This leads to higher levels of trust in the product or service rendered and less buyer scrutiny. It is very important to provide a product that can’t be beat. This way the testimonials will be genuine and take care of themselves. It may be easy to pay someone to testify for your product, but that does not mean that people are going to fall for it. Getting found out for fake testimonials is a great way to sink the reputation of your product or service.


It is perhaps a separate art form all together to avoid negative testimonials. These are some of the worst things that a business can accrue in the course of day-to-day transactions. Given the pace of the social media world, it’s important to know how quickly a negative message can travel. This is why it is so important to nip these problems in the bud. Corporations pay big money to people who monitor what is being said about them online in order to quickly and effectively address public issues within the company. It is often hard to avoid every mistake but action should be taken very quickly in these instances to avoid public embarrassment.


Another way to get a testimonial is to give an incentive to provide feedback. Whether it be a discount or another offer, this is a good way to find out what the customer is really thinking. These testimonials can be used to promote the product or service and are in fact genuine appraisals. The key thing to look for is honest feedback. The right testimonial can make all the difference to a business website. The focus must be on genuine feedback. In this way a testimonial can serve as both a means of promotion and a way to improve the company. Making general improvements and tweaks are a great way to stay ahead of the competition.


The key idea to take away is that testimonials are critical to the success of a business. High quality products and services will give this kind of positive feedback organically, but it can also be in the benefit of a business to jumpstart the feedback loop by offering special promotions of their own. Stay away from negative testimonials and nip negative feedback in the bud and you will have a huge head start in cultivating a successful business environment.

Chris Florence is the CEO and Senior Consultant of BrandAid Marketing. Chris is a current member of the Central Florida Christian Chamber of Commerce and is the man who made our own website!

BrandAid is driven to help your company develop and implement an ongoing brand strategy to help your business succeed year after year…because your brand is your business!

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